Black Friday 2017 Product Data Push

PDL_Illustration_HowAboutYouAs a manufacturer, your aim for any Black Friday will be that most of the buying going on will include your products. Or perhaps that the products sold is produced by using your products.

One way you can influence that is by ensuring that whoever sells your products have the most complete and accurate product information in front of their customers. Not at least when it comes to online selling.

Using Product Data Push into Product Data Lake is the way to get that done as fast and effortless as possible.

In the Black Friday spirit, we offer a free onboarding of your product portfolio if started before 24. December 2017.

All you have to do to get started is pushing your product portfolio with attached product information to us. And perhaps answer a few questions.

Then we will:

  • Create a Product Data Lake testing account for you free of charge for 6 months *)
  • Put your products into Product Data Lake
  • Put your product attributes into there as well
  • Put your digital assets up there too
  • Even put any related products in play also

You will the be able to push your product information in one uniform way and let your re-sellers pull it in their many ways.

Read more about Product Data Push here.

Interested? Get in touch:

*) A testing account allows 3 partners, 4,000 products, 2,000 digital assets and 3 users

Automatic for the People

R.E.M._-_Automatic_for_the_PeopleThe title of this blog post is the title of, in my rapid eye movements, one the best albums ever: Automatic for the People by R.E.M., which came out 25 years ago in 1992.

It began in manufacturing

Automation began in the manufacturing industry. Since then automation has been part of most other industries. Not at least within Information Technology, automation is part of the promise in almost every initiative.

When automating stuff, we should always be aware of not just automating old bad processes. To the most extreme, as Michael Hammer said back in 1990: Don’t Automate, Obliterate.

However, some of the most successful companies today are companies born in the information age and delivering services that in a high degree automates processes of value to their customers based on working intensively with information technology.

How can we close the loop and bring that kind of modern automation back to where it began: In the manufacturing industry? The challenges of doing that was examined by Harri Juntunen in a guest blog post called Data Born Companies and the Rest of Us.

IT will come back to manufacturing

In all humbleness we want to be part of that endeavor at Product Data Lake. Therefore, we are setting up a Product Data Push solution for manufacturers, in order to solve one of most severe issues for manufacturers today, being a dysfunctional flow of product information out to whoever is managing the point of sales for the produced goods.

Automation is the end goal. But in order to get started, we accept upload of product information in whatever format, structure and state it is available in. We will then get it in shape to be pulled by retailers, etailers and other trading partners. We will use manual workforce for that and we will use Artificial Intelligence for that too. And in the end, it will be automatic for the people.