When working with product data syndication in supply chains the big pain is that data standards in use and the preferred exchange methods differ between supply chain participants.

As a manufacturer or brand owner you will have hundreds of re-sellers who probably have data standards different from you and most likely wants to exchange data in a different way than you do.

The aim of Product Data Lake is to take that pain away from both the manufacturer side and the merchant side. We offer product data syndication freedom by letting you as a manufacturer or brand owner push product information using your data standards and your preferred exchange method and letting your merchants pull product information using their data standards and their preferred exchange method.

This concept will free you from applying many different solutions to providing product information to your re-sellers. You will avoid errors. You will be able to automate the processes and you will be easy to do business with in the eyes of your trading partners.

The people who will use your products want to get complete product information when making the buying decision wherever they are in the supply chain.

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